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Proactiv Picks Ulta as First Retail Partner

The brand is finally available is in a store.

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By: Marie Redding

Senior Editor, Rodman Media

Proactiv will launch in select Ulta Beauty stores on September 1st, and will be available nationwide on the retailer’s website. The brand’s 3-step acne system will be featured in 375 Ulta Beauty stores, and new doors will be added through the remainder of the year. 

Until now, consumers had to call or go on the brand’s website to “join” – and agree to a recurring subscription charge, just to try the product.  

Tara Simon, senior vice president of prestige merchandising at Ulta Beauty, said,”This announcement marks the first time proactiv will be available at a national beauty retailer and it is yet another exciting first for Ulta Beauty.  We’ve listened to our guest and know she wants the most sought-after brands and we deliver them to her time and time again. Offering proactiv at Ulta Beauty is a huge win for us and more importantly our guests who have been requesting the brand for years.”

Ulta Beauty stores will carry a range of proactiv products, which will include individual items as well as 3-step kits. The retailer will also carry Proactiv’s X Out brand on its website. X Out is a simple, 1 step Wash-In treatment designed specifically for busy teens and young adults.

 Kimber L. Maderazzo, EVP of Global Brand & Product Marketing at The Proactiv Company, said, “…we are thrilled our next wave of expansion will bring our proven acne skincare solutions into the hands of Ulta Beauty guests…”

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